While their fall/winter sales are still in progress, Zara has recently launched a new lookbook for their upcoming spring/summer collection! When I recently came across a post about their new collection, I was instantly interested and had to share with all of you! The spring/summer campaign has a nice range of great fashion photography, and even a video of some of the products on the Zara website.
The collection mixes natural prints with a clean cut, boxy style. Many of the pieces are also in black and white, to classic colors that Zara commonly uses throughout their brand. As usual, they did a great job at giving their fashion texture without overusing color and elaborate designs. Overall, I was very impressed with the line and would like to add a piece or two to my wardrobe.
In addition, the photography of the models and the clothing was very well structured in the campaign. I loved how they tried to make the shape of the plant resemble a part of the item or the model wearing the clothing. They balanced the photos nicely and really played up their creativity this time. Both stylistic and artistic, well done Zara!
To check out the full lookbook and another take on this campaign,
check out this article about it from Refinery29!
xoxo
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