Saturday, September 21, 2013

the one and only shoe cult

Recently the major online fashion label, Nasty Gal released a new line of intense footwear styles. The name? Shoe Cult. The collection boasts very unique styles that are common of shoe designers like Jeffery Campbell and independent labels sold at stores like LF and Urban Outfitters. While there are mainly heels and boots, they have thrown in a couple of sandals and sneakers to cover all the styles.
Nasty Gal has definitely conjured a group of cutting-edge designs- super high platform wedges, pumps with clear heels, crazy prints and of course tons of studs and buckles. The Shoe Cult has also been very well adapted to the upcoming seasons using dark colors and tough fabrics to stand up to wear and weather.

The Shoe Cult has been heavily advertised as well, and has become one of the most popular features on the brand's website. The blog "Nasty Gal Blog" also developed a series of posts about the design team of the shoes, including Michelle Kim, Whitney Cox, Niki Takesh, Dominique Ngheim, Natalia Zofia, Rachael Finley, Jenny Ong, Marta Pozzan and Rachel Nguyen.

Though I really did like the whole collection, I found that I didn't think many of the shoes would match the type of clothing I like to wear. I personally picked out a few shoes that spiked my interest and would be something I would like to add to my own closet. The great thing about brands like Nasty Gal is that they have developed the ability to create unique clothing that pushes fashionistas to reach outside of their style comfort-zone and try to something completely new.

The Ramble Chelsea Boot
The Flux Buckled Boot
The Hard Crush Bootie

Though the first two shoes are pretty typical of my style, I normally would not have picked out a shoe like the "Hard Crush Bootie." I love the fact that it's black, but more because it mixes in a leather material to contrast the actual shoe. These could look really grungy with a leather jacket and tights, but quite feminine when paired with some cute boyfriend jeans. 

My final opinion on this collection is a positive one. The slogan "Shoe Freaks Unite" seems to embody the shoes quite well, and almost directs the shoes towards a particular audience. If you are someone that enjoys taking risks with your fashion and loves shoes, this is a perfect line for you!

xoxo

ps. check out the cool intro video they made to 
showcase the shoes on youtube or check out 
how people styled the shoes by searching the
 tag #shoecult on instagram!

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